According to the World Business Council for Sustainable Development, corporate social responsibility is defined as “the continuing commitment by a business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large.” Corporate Social Responsibility is, of course, good for the community, but the effects can be felt throughout an entire organization. An increase in consumer awareness of ethical practices has heightened the value of Corporate Social Responsibility.
Corporate Social Responsibility (CSR) has been around in various guises for a quarter-century or perhaps longer, depending on one’s view of history. It has evolved to the status of a profession and is being debated on the world stage, advanced by globalization and technology. There are (CSR) consultancies and think tanks in most developed and developing countries around the world. Social, environmental, and economic shocks are elevating issues of corporate responsibility to the international arena.
Companies that aspire to be, or are, leaders in Corporate Social Responsibility, such as we are here at DATAMARK, are challenged by rising public expectations, increasing innovation, continuous quality improvement, and heightened social and environmental issues. We are compelled to chart our own CSR course within a very complex and dynamic environment.
With that understanding, corporate responsibility is more than just a buzzword at DATAMARK. It’s woven into the very fabric of who we are and what we believe in. CSR has become a key aspect of our brand and culture and is a key element of our public relations. Over the past 20 years, DATAMARK and its employees have donated funds and countless volunteer hours to make our world a better place to live. We support organizations focused on healing the sick, feeding the hungry, sheltering the homeless, educating the youth, and promoting Christian values.
Our main initiative, DATAMARK Gives Back, is set in place in an effort to foster a work culture that promotes corporate social responsibility and stewardship while remaining true to our core values – Treating Others with Respect, Acting with Integrity, Teachability, and Working as a Team.
DATAMARK’s vision for this program is to encourage and provide ample opportunities for our employees to volunteer, so they see it as an inherent part of their responsibilities as team members. The DATAMARK Gives Back committee meets once a month to review recent giving initiatives and to discuss the success of the events and activities. It is during this time that conversations are had pertaining to potential opportunities and future events. These events are then championed by an individual or a small team at each location to communicate the activity.
This vital program has impacted marginalized communities in a myriad of ways. One recent initiative where we could immediately see the positive impact of giving was when we supported the food distribution in the El Paso area, where our headquarters is located. This was during a time when thousands were out of work due to the pandemic, and vehicle after vehicle was lined up in order to receive the groceries they needed. The demand was incredibly high, yet the volunteers were few. It was evident that the giving of our time to feed the community was not only helpful but necessary.
The DATAMARK Gives Back program is also exceptionally beneficial to our team morale. Employees not only feel as if their employer gives back financially but also that they themselves are instrumental in helping their communities. They have a sense of pride in the company they work for, which leads to a higher level of collaboration with coworkers. Employee engagement in our social initiatives is a vital contribution to our cohesion as a team.
And this program isn’t just US-based. Our international team members also take part. Recently, an individual from one of our Mexico locations began generating opportunities for that region. It became apparent that the committee is instrumental in the careful, thoughtful, and successful coordination and implementation of essential giving activities.
All opportunities are carefully considered and vetted for their benefit to the community and its people. We build partnerships by taking the time to seek out opportunities to connect the community’s needs with the giving efforts of the team. We strive to find fun ways to engage the team and, in turn, support organizations serving the critical needs of the community.
The Gives Back committee plans to partake in a run/walk with the local orphanage here in El Paso, TX. We also plan to incorporate several DATAMARK Gives Back initiatives into the upcoming Semi-Annual Meeting in April and will determine our partnerships at that time.
At DATAMARK, we promise to put forth every effort to remain diligent in the DATAMARK Gives Back initiatives by ensuring we continue to foster a work culture that promotes corporate social responsibility in the form of donating time, money, and resources for those in need in our communities.
Corporate Social Responsibility isn’t just something we say; it’s something we live.