Thought Leadership

“Prepared for Disaster”: Business Continuity and the 2015 South Indian Floods

For about three weeks in November and December 2015, the annual northeast monsoon drenched South India, subjecting the region to historic accumulations of rain and flooding.

Chennai, the largest city in the region with a population of more than 7 million residents, suffered the worst flooding in 100 years. The megacity, home to a thriving business process outsourcing (BPO) industry, including a DATAMARK BPO delivery center, was declared a disaster area on December 2.

The flooding shut down much of the city’s electrical, communications and transportation infrastructure. At the DATAMARK facility, operations managers coordinated with the company’s U.S. and Mexico sites to quickly react to the unfolding disaster. The teams implemented a business continuity plan to ensure that DATAMARK clients in the transportation and logistics industry continued to receive outsourced document processing services critical to their business operations.

The experience is described in the case study, “Prepared for Disaster: DATAMARK’s Worldwide Teams Deliver Business Continuity During the 2015 South Indian Floods.”

To learn more about how business continuity and disaster recovery (BC/DR) strategies are applied in a real-world business process outsourcing situation, download the complimentary case study from the DATAMARK website at this link:

Also, check out “Chennai Floods: Helping Each Other With What They Have,” an account of the experience of DATAMARK employee Vijay M., who trekked across the flooded city for three days to ensure the safety of his family and neighbors.

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