Thought Leadership

Why Contact Centers Are Part of the Branding for Companies

It helps run our personal, professional, and social lives. The world of technology is both fascinating and complex. It is also extremely competitive. In order to remain relevant amongst a myriad of brands, companies need to craft a competitive niche and build reliance with their customers. Branding is vital in the technology sector. Consumers want to have trust and confidence in the brands they interact with.

That is why companies do not need the distraction of having to design, build, and maintain an in-house contact center. This time-consuming task leaves little to no time for brand enhancement. But branding isn’t simply placing your logo and design on your product. Yes, product recognition is important, but having it be synonymous with great customer service is equally as important. Outsourcing your contact center can alleviate that problem for your company.

DATAMARK, Inc. takes pride in becoming an extension of your brand. Here are ways that we strive to do just that:

Meeting with clients

Meeting with the client is the usual protocol throughout much of the outsourcing industry. But at DATAMARK, Inc., we take the time to truly engage with our clients in order to genuinely understand their brand and core values. The client’s culture is important to grasp in order to develop business processes that fit their needs and wants. DATAMARK allocates time to partake in the company’s culture to properly apply it across the complete customer journey.

A visible presence

At DATAMARK’s contact centers, your brand’s visibility is important. Our dedicated agents, or agents solely dedicated to the operation of your contact center, will have a visual representation of your brand. Humans are visual beings. Allowing your brand to have a visual presence inside our contact centers is important for the full representation of your company.

Specific training

Interacting with one of our agents can be the first impression of your company’s quality of customer care. Our agents are highly-skilled and trained in brand management. They are trained according to their assigned program, meaning each agent is solely dedicated to your brand. Think of our agents as brand ambassadors. Our training modules and training managers will assist agents to represent your brand to the highest tier of quality and excellence. Again, DATAMARK takes pride in being an extension of your brand

Proper technology

DATAMARK contact centers are equipped with the most advanced and modern technology which allows agents to better assist your customer’s concerns. Your customers have the option of communicating with one of our agents through various mediums including voice chat, web chat, email, and social media.  Rest assured that our agents will not fall short of the technology needed to address each issue accordingly. DATAMARK provides the service your customers have grown accustomed to from your brand.


Your customers will construct opinions and beliefs about your company not only through the products offered to them but from the customer care they receive. It’s understandable that your core competence is in developing world-changing technology and not operating a skillful and operational contact center, but customer retention also depends on their experience with your customer care providers. DATAMARK can take care of that business process for you, allowing you to concentrate on customer loyalty by perfecting your technological products. Our agents value the opportunity to represent your brand. We can provide the great customer care your customers expect while you worry about your business growth an

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