How Do You Know If Your Customer Service Specialist Understands AI?
The results are astonishing if you look at Google Trends and search for artificial intelligence (AI). Online searches for information about AI have exploded in the past year. Dictionaries have even been naming AI terminology as words of the year.
This has also influenced the customer service environment. Many customers have experienced tools like ChatGPT personally and are now wondering why customer service chatbots are not as helpful as a freely available AI tool.
Many company leaders are looking for ways their technology team can use AI just because they have a fear of missing out. It feels like the early days of social media when companies were jumping from one social network to another, trying to find the best for their customers.
Understanding LLMs
But it is worth stepping back just for a moment. AI is a tool. It can help your business improve the customer experience. But still, it is more complex than just adding an off-the-shelf chatbot to your website.
These conversational bots use a system called Generative AI (Gen AI). This allows them to understand natural language questions and then generate an answer from a large body of knowledge – Large Language Models (LLMs). The most significant language models currently contain billions of information items. So, creating the model and training the bot is already a considerable effort.
Also, your products will likely have specific details and specifications. Suppose you are producing electronic products, like smart TVs, and you want to add a chatbot so customers can ask technical questions about setting up their TVs. You can’t use the public version of ChatGPT because it is very unlikely to have all the technical details of how to support your specific TVs – it needs to be trained with this in mind. One proven approach is to leverage product technical support outsourcing, which gives you access to trained specialists who can resolve complex product issues and ensure customers receive accurate and timely support.
You may be excited by AI and want to embrace it quickly. However, every customer service specialist has a different level of expertise. Some are talking about AI but have yet to use it. Some have been exploring it in detail. They can authoritatively advise on how and where AI can be used to improve the experience your customers have when interacting with your brand.
How Is DATAMARK Using AI in Customer Service?
DATAMARK is different. Consider the following before engaging with a customer service partner talking about AI’s advantages in the customer experience.
Is your customer service partner using AI today? Have they deployed AI with real clients? At DATAMARK, we’ve developed our internal AI solution specifically for CX processes. It’s called DataSmart, and it acts as a digital assistant for the agents.
How does DataSmart work?
Agents seamlessly receive information and tips during calls, eliminating the need to draft notes afterward. With DataSmart, there’s no interruption as agents are prompted with the necessary information in real-time. This spares them from putting customers on hold to search for details. The system actively listens to and advises agents, ensuring a smooth and efficient experience during customer interactions.
DataSmart is already working today with some of our clients. It improves quality and increases the productivity of every agent. The results: agents love it because it’s like having an extra pair of hands.
How do they ensure the AI system is safe?
Our internal team developed DataSmart, so we know exactly how it works. In addition, we tested it in small pilots with clients before going for a wider rollout.
This system is focused on improving and assisting how the agents work. So, the end customer is not directly exposed to the AI. Many AI chatbots still suffer from a problem called hallucination. This will eventually be resolved. But still, it’s better to ensure that the tools are helping agents rather than hoping the AI system always answers a customer correctly.
What plans do they have?
What AI Customer Service Should Actually Deliver: Key Metrics to Watch
Not all AI customer service solutions are created equal. To cut through the noise, decision-makers should focus on outcomes, not just features. The best AI platforms do not just automate support tickets; they enhance customer satisfaction, improve agent productivity, and streamline support operations at scale.
Key metrics to evaluate include:
- Response times: AI agents should reduce average wait times by automating routine tasks and prioritizing urgent customer inquiries.
- Agent efficiency: AI-powered assistants must support human agents with real-time knowledge base insights, improving resolution speed for complex customer issues.
- Customer sentiment: Look for tools with built-in analytics and natural language processing to analyze customer conversations and track emotional tone.
- Workflow optimization: A truly effective AI solution will optimize support workflows across channels and integrate seamlessly with existing service platforms.
When implemented correctly, AI for customer service improves every interaction, from understanding customer needs to enhancing long-term engagement. At DATAMARK, our focus on outcome-driven AI performance, powered by platforms like DataSmart, ensures that clients see measurable gains in service quality, operational efficiency, and customer success.
Transform Customer Experience with AI-Powered Solutions
Artificial intelligence is reshaping how organizations deliver customer service, and DATAMARK is at the forefront of that transformation. Our proprietary DataSmart platform enhances agent performance, streamlines workflows, and improves every customer interaction through real-time insights and automation.
Contact us today to learn how our AI-driven customer service solutions can help your business increase efficiency, elevate satisfaction, and achieve measurable results.Visit DATAMARK.net to explore our full range of outsourcing and customer experience services, and follow DATAMARK on LinkedIn for the latest insights on AI innovation in CX.
